How To Create A Bond With The Community And Your Business
The community that lives where this company is located is very crucial. The success or failure of this company is depended on the community goodwill. Any negative reaction from the locals can affect the business significantly. There is no business that can grow in a unfriendly environment. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
The first thing is you need to empower people in the community. You can allocate this service to some of the locals. It will make them feel that they are part of the company. It installs a need to rake care of the company. It will create an initiative in them to create a good environment for you to function in. They become your informant which is advantageous to the business.
You can get to their hearts by offering sponsorships. This is a great way to give back to the community. You can sponsor children’s education where people nominate students who need this help. The program can select the top students but needy and support them. Another sponsorship can be through co curricular activities like sports. These and other events like fundraisings can be great ideas.
You can form collaborations with other companies can offer charity to this community. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can seek partnership with other institutions and do projects that are long term like drilling boreholes that will offer gain to them for a long period of time.You should try to do something significant for them after a number of years. This will keep your impact fresh each time. Being close with leaders in this locality is vital. People believe what those who lead them have to say and will follow them at all times. Both the elected and non elected leaders must be consulted.
Communication is used everywhere and is fundamental. You must create a very good communication channel between you and the community. Select a number of representatives who will be your contact people to the community.You can involve them by having public participation events on projects that will directly affect the company. This communication makes them feel loved which will be great for the business.Every business should try and start developing community relations as early as you can. It portrays you as a caring entity from the beginning of the business. Developing this bond later will be very difficult.